https://www.wymanprojects.com/resources daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/7195ee46-13b0-48b8-9001-8ffe401f5c7c/wyman-projects-obviously-awesome-april-dunford.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/1e8af620-1780-461b-98b6-361e40713638/wyman-projects-the-new-happy-stephanie-harrison.jpeg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/eba386b6-51d3-4528-b6e3-d69d13790364/wyman-projects-sales-pitch-april-dunford.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/c7b6e95b-51f0-46ea-aa85-61c8cb3e0fd5/wyman-projects-professional-practice-paul-segal.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/663164c6-6449-4cad-9ee8-9953508328cc/wyman-projects-lean-startup-eric-ries.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/e10ac97d-c09f-4f41-b2b6-26453a4c210e/wyman-projects-inbound-marketing-brian-halligan.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/fefd239f-e636-4e70-9a30-4fb927f0eecf/wyman-projects-atomic-habits-james-clear.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/25d0caf2-482a-4489-b6f1-0ec13c9dbe8b/wyman-projects-on-writing-well-william-zinsser.png https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/43354729-68c5-4eae-8c36-fc456c8dc868/wymanprojects-hero5.png https://www.wymanprojects.com/resources/aec-marketers-tech-stack monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/de344262-1578-4a49-9ab4-41fe069c10d3/wymanprojects-aec-marketing-consultant-blog-aec-marketers-tech-stack-og.png Resources - AEC Marketer’s Tech Stack - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wymanprojects.com/resources/aia-fellowship-application-planning-template monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/ba63e46c-bef3-415c-bf05-ac29632f20fb/wymanprojects-aec-marketing-consultant-blog-5-faia-aia-fellowship-planning-template.png Resources - AIA Fellowship Application Planning Template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wymanprojects.com/resources/marketing-books-for-aec-firm-leaders monthly 0.5 2024-09-29 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/6861c146-b446-4c00-b07e-69b461a5505f/wyman-projects-on-writing-well-william-zinsser.png Resources - Marketing Books for AEC Firm Leaders - On Writing Well By William Zinsser My former colleague Coe Hoeksema recommended this book to me two decades ago. It’s still my go to reference for learning how to write simple, straightforward text. Less is definitely more. Buy On Writing Well > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/ce29980e-11b1-49b4-aa3a-5a2d5b505267/wyman-projects-professional-practice-paul-segal.jpg Resources - Marketing Books for AEC Firm Leaders - Professional Practice By Paul Segal This is the book I give to anyone new to working in or adjacent to the AEC industry. It’s a practical guide that clearly explains each person’s role in the building design and construction process. Buy Professional Practice > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/68bb26e4-8985-4329-962f-d9ba62910681/wyman-projects-atomic-habits-james-clear.jpg Resources - Marketing Books for AEC Firm Leaders - Atomic Habits By James Clear I love frameworks and James Clear’s book is just that. It’s an easy-to-implement framework for optimizing your habits, especially bad ones. I learned that a little bit of consistency every day goes a long way. Buy Atomic Habits > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/673dc209-b15b-4048-b3bf-4a1f733eb0b5/wyman-projects-lean-startup-eric-ries.jpg Resources - Marketing Books for AEC Firm Leaders - The Lean Startup By Eric Ries A lot of AEC professionals get caught up in the details. That’s fine when it comes to project work, but it’s a roadblock to marketing. This book challenges you to implement lean processes to test, fail, and learn fast. Buy The Lean Startup > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/de9fa5eb-c4f5-40b6-8dbd-b065772e5f99/wyman-projects-obviously-awesome-april-dunford.jpg Resources - Marketing Books for AEC Firm Leaders - Obviously Awesome By April Dunford I recommend this book to anyone who struggles with positioning their services. April provides a step-by-step guide for identifying your firm’s unique position and voice. Buy Obviously Awesome > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/bc5d3474-01ef-4e8e-bd30-1394f45dbf58/wyman-projects-sales-pitch-april-dunford.jpg Resources - Marketing Books for AEC Firm Leaders - Sales Pitch By April Dunford When you work at a young startup, you wear many hats. For me, one of those hats included giving demos to clients. While the AEC industry doesn’t sell a product, this book is an excellent intro guide to honing your sales messaging to clients. Buy Sales Pitch > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/a86d0d54-f46c-498d-823b-bd3b64868103/wyman-projects-inbound-marketing-brian-halligan.jpg Resources - Marketing Books for AEC Firm Leaders - Inbound Marketing By Brian Halligan & Dharmesh Shah Hubspot introduced the Flywheel marketing approach a decade ago. This is their essential guide to creating content that propels potential clients through the buying journey. Buy Inbound Marketing > https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/9845db83-9995-4578-baea-e3022f05bc80/wyman-projects-the-new-happy-stephanie-harrison.jpeg Resources - Marketing Books for AEC Firm Leaders - The New Happy By Stephanie Harrison A lot of us were raised to believe that personal achievement and wealth were the keys to happiness. This book will shift your perspective. And like Demand Generation Marketing, it asks you to look out instead of in. Buy The New Happy > https://www.wymanprojects.com/resources/4rtcs326nzku7tp4k7wftoaygqim1t monthly 0.5 2024-10-11 https://www.wymanprojects.com/resources/demand-generation-marketing-for-aec-firms monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/ee46deaf-0448-40d6-b133-fdec811bbcd6/wymanprojects-aec-marketing-consultant-blog-2-demand-generation-marketing-for-aec-building-science-fight-club.jpg Resources - Demand Generation Marketing for AEC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/8547e569-7ae5-4fe4-b9d7-c3470d7efd38/wymanprojects-aec-marketing-consultant-blog-2-demand-generation-marketing-for-aec-neumann-monson-architects.png Resources - Demand Generation Marketing for AEC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wymanprojects.com/resources/getting-started-with-wyman-projects monthly 0.5 2024-10-11 https://www.wymanprojects.com/contact daily 0.75 2024-09-28 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/6b6f3bb8-3408-41a6-b5c5-2778067e3f2f/wymanprojects-aec-marketing-consultant-hero7.png https://www.wymanprojects.com/home daily 1.0 2026-03-03 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/a34c65a8-581e-4ce7-bf81-8075ebab8472/wymanprojects-aec-marketing-consultant-hero1.png https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/77875f16-5f0d-4e3f-956d-dc483c534900/wymanprojects-aec-marketing-consultant-hero2.png https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/4cfada62-9529-4c84-96b5-543de185a345/wymanprojects-aec-marketing-consultant-hero3.png https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/81883af5-4223-4453-9034-a12641ee7703/wymanprojects-aec-marketing-consultant-hero4.png https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/03069966-6b8d-4f73-aec6-0ed8334be09c/240820-Linkedin+Headshot-2.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/9c6d16d3-485d-42ac-b5ef-eb33bdacfd7e/wymanprojects-aec-marketing-consultant-hero5.png https://www.wymanprojects.com/test daily 0.75 2025-02-20 https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/338cbaf9-e380-48ae-abfd-139e65879879/knowledge+architecture-synthesis-ls3p-3.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/71f415d7-927d-4cf3-a201-b7052f38657e/knowledge+architecture-synthesis-ls3p-2.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/b275d860-31b3-43b5-960a-de1402a5d40e/knowledge+architecture-synthesis-ls3p-4.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/0d36344c-cbd9-4814-bbeb-821d57523c7d/knowledge+architecture-synthesis-ls3p-5.jpg https://images.squarespace-cdn.com/content/v1/66c8af036ebda7040eec378d/de0ae659-6249-40b7-85d1-adffa346900f/knowledge+architecture-synthesis-ls3p-6.jpg https://www.wymanprojects.com/pricing daily 0.75 2025-07-26 https://www.wymanprojects.com/testing daily 0.75 2025-11-29